Fant Foundation

A meaningful crisp new identity

Meet the new face of Fant Foundation through the refreshed logo! Each curve and color unfolds a positive impact story, benefiting kids in the community.

Client
George Fant
Year
2020
Challenge

George Fant wanted a fresh look for Fant Foundation. The old one wasn't standing out and struggled on different platforms. We aimed for a versatile and impactful brand identity to better connect with the community.

Goal

The goal of this project was clear: to redefine Fant Foundation's visual presence for greater impact and recognition. Through a thoughtfully crafted brand identity, our aim was to create a versatile and resonant representation that reflects the foundation's values of community, growth, and calmness. Our ultimate objective was to empower Fant Foundation to effectively connect with its audience, leaving a lasting impression and fostering positive change in the community it serves.

Result

In response, we embarked on creating a distinct brand identity for Fant Foundation. Leveraging George Fant's initials, we fashioned a circular design incorporating the foundation's name and tagline. This circular motif is a visual representation of community and togetherness. The choice of green signifies growth and rebirth, while the use of white brings in a sense of neutrality and calmness. This thoughtfully designed logo encapsulates the essence of Fant Foundation, making a lasting visual impact across various platforms.

Fant Foundation aims to strengthen and uplift today’s youth in our communities.

Fant Foundation aims to strengthen and uplift today’s youth in our communities.

Next project
A Symphony of Innovation and Design – Explore Our Dazzling Portfolio Showcase